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xRM is a line-of-business (LOB) application platform for the management of any business entity.
It arose out of the use of customer relationship management (CRM) applications to manage customer relationships is marketing, sales and customer service. xRM is the same platform that underlies Microsoft Dynamics CRM today.
xRM allows the alignment of IT expenditures with business objectives and deliver full featured complex LOB applications with a platform that combines prebuilt configurable functionality on a highly flexible service-oriented architecture.
Many companies are faced with a difficult choice between packaged software and custom development. IT departments are often forced to compromise on capabilities, budget and delivery time for LOB applications. xRM is designed to help organizations get the best of both worlds with a flexible platform that rapidly accelerates application delivery.
Because xRM works through and with familiar technologies like the Microsoft Office System, Microsoft SharePoint Server, Microsoft SQL Server, Microsoft Visual Studio and the .net Platform, organizations can quickly create and efficiently manage many LOB applications using a common and shared infrastructure, licenses and resources.
Microsoft Dynamics xRM Fact Sheet
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