Microsoft Dynamics CRM 2013 includes new Windows 8 and iPad apps that make the sales process smarter no matter where they are by delivering a seamless experience across the web and devices.
One of the questions to ask is "Why should I use this app instead of accessing CRM through a browser on the tablet device?" Although the web application is touch enabled, CRM for tablets is a touch optimized immersive experience. There are also several features that are unique to this touch optimized experience.
Although this application is initially geared towards the sales scenario, it can also be used by custom applications.